This Privacy Policy ("Policy") explains how Wilson Marketing Co. ("Wilson Marketing Co.," "we," "our," or "us") collects, uses, shares, and protects personal information about visitors to our website, www.wilsonmarketingco.com ("Website"), and people who contact us or use our services ("you" or "your"). Please read this Policy carefully. By using the Website, you acknowledge the practices described here.
This Policy does not cover personal information we process on behalf of our clients as part of client engagements, such as a client's customer lists or campaign data. We handle that information according to our agreements with those clients and their instructions, and the client's own privacy policy governs it.
1. Information We Collect
A. Information You Provide
We collect information you choose to give us, such as when you fill out a contact form, request a quote, subscribe to our newsletter, or become a client. This may include:
Name
Email address
Phone number
Mailing address
Business name, job title, and related business information
Billing and payment information (payment card details are processed by our third-party payment processor, and we do not store full card numbers)
The content of your messages and any other information you provide
B. Information Collected Automatically
When you visit the Website, we and our service providers automatically collect certain information about your device and your use of the Website, including:
IP address and approximate location derived from it
Browser type and version, operating system, and device type
Pages viewed, links clicked, and time spent on pages
Referring website or URL
Cookie identifiers, pixel data, and similar online identifiers
Some of this information, such as IP addresses and online identifiers, may be considered personal information under applicable law, and we treat it that way.
C. Information from Other Sources
We may receive information about you from third parties, such as advertising and analytics partners, social media platforms when you interact with our pages or ads, and business contacts who refer you to us.
2. How We Use Your Information
We use the information we collect to:
Provide services: Respond to inquiries, prepare quotes, deliver services, and manage client relationships.
Communicate with you: Reply to your messages and send service-related notices.
Marketing: Send newsletters, updates, and promotional content where you have subscribed or where otherwise permitted by law. You can unsubscribe at any time.
Advertising: Measure the performance of our own ad campaigns and show you ads for our services on other websites and platforms, as described in Section 3.
Analytics and improvement: Understand how visitors use the Website so we can improve our content and services.
Billing: Process payments and maintain financial records.
Security and legal compliance: Protect the Website against fraud and misuse, comply with legal obligations, respond to lawful requests, and enforce our agreements.
3. Cookies, Pixels, and Advertising
A. Cookies
Cookies are small text files stored on your device when you visit a website. We use session cookies, which expire when you close your browser, and persistent cookies, which remain on your device for a set period, to operate the Website, remember your preferences, and gather analytics.
B. Pixels and Similar Technologies
We use pixels, tags, and similar technologies, including those provided by analytics and advertising partners such as [Google Analytics, Google Ads, Meta (Facebook/Instagram), LinkedIn — update to match the tools on your site]. These partners may collect information about your activity on our Website and combine it with information about your activity on other websites and apps. We use this to measure our campaigns and to show you advertising for our services based on your browsing activity ("targeted advertising"). These partners may also use the information for their own purposes under their own privacy policies.
C. Your Choices
Browser settings: You can block or delete cookies through your browser settings. Some Website features may not work properly if you do.
Opt out of targeted advertising: You can opt out by [clicking "Your Privacy Choices" in the Website footer / emailing us at contact@wilsonmarketingco.com — choose one or both], or through industry tools such as the Digital Advertising Alliance (optout.aboutads.info) and the Network Advertising Initiative (optout.networkadvertising.org). You can also adjust ad settings directly with platforms such as Google and Meta.
Google Analytics: You can prevent Google Analytics from collecting your data by installing the Google Analytics opt-out browser add-on.
Global Privacy Control: We treat a Global Privacy Control (GPC) signal from your browser as a request to opt out of targeted advertising and the sale or sharing of personal information for that browser.
Do Not Track: Some browsers send "Do Not Track" signals. Because there is no common standard for these signals, we do not currently respond to them, but we do honor GPC as described above.
4. How We Share Information
We do not sell your personal information for money. We share personal information only as described below:
Service providers: Companies that perform services for us, such as website hosting, email delivery, customer relationship management, payment processing, and analytics. They may use the information only to provide services to us.
Advertising and analytics partners: As described in Section 3, partners that provide analytics and advertising services receive information through cookies and pixels. Under some state laws, this may be considered a "sale" or "sharing" of personal information for targeted advertising. You can opt out as described in Section 3.C.
Legal compliance and protection: When required by law, regulation, legal process, or government request, or when needed to protect the rights, property, or safety of Wilson Marketing Co., our clients, or others.
Business transfers: If Wilson Marketing Co. is involved in a merger, acquisition, financing, or sale of assets, personal information may be transferred as part of that transaction. We will require the recipient to honor this Policy.
With your consent: When you direct us to share your information, or with your permission, such as publishing a testimonial with your name.
5. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the internet or of electronic storage is completely secure, and we cannot guarantee absolute security.
6. Data Retention
We keep personal information only as long as reasonably necessary for the purposes described in this Policy, including to provide services, maintain business and tax records, resolve disputes, and enforce our agreements, unless a longer period is required or permitted by law. For example, we keep inquiry information for [period, e.g., 2 years] after our last contact, and client and billing records for [period, e.g., 7 years]. When information is no longer needed, we delete or de-identify it.
7. Your Privacy Rights
Depending on where you live, you may have the following rights regarding your personal information:
Access: Confirm whether we process your personal information and obtain a copy of it.
Correction: Ask us to correct inaccurate personal information.
Deletion: Ask us to delete your personal information, subject to certain legal exceptions.
Portability: Receive your personal information in a portable format.
Opt out: Opt out of targeted advertising and the sale or sharing of your personal information, as described in Section 3.C.
Marketing emails: Unsubscribe from our marketing emails at any time by using the link in any email. We may still send you service-related messages.
To exercise these rights, email us at contact@wilsonmarketingco.com with the subject line "Privacy Request." We will need to verify your identity before responding, which may require you to confirm information we already have about you. You may use an authorized agent to make a request on your behalf, and we may require proof of the agent's authority. We will respond within the time required by applicable law.
If we deny your request, you may appeal by replying to our decision or emailing contact@wilsonmarketingco.com with the subject line "Privacy Appeal." If your appeal is denied, you may contact your state attorney general.
We will not discriminate against you for exercising any of these rights.
8. Children's Privacy
The Website is not intended for children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will delete it promptly. If you believe a child has provided us with personal information, please contact us.
9. International Users
We are based in the United States, and the information we collect is stored and processed in the United States. If you access the Website from outside the United States, your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.
10. Links to Third-Party Websites
The Website may contain links to third-party websites and services. We are not responsible for their privacy practices or content. We encourage you to read the privacy policies of any third-party websites you visit.
11. Changes to This Policy
We may update this Policy from time to time. When we do, we will post the revised Policy on this page and update the Effective Date above. If we make material changes to how we use personal information, we will provide notice, such as a prominent notice on the Website or an email to you, before the changes take effect.
12. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us at:
Wilson Marketing Co. Salem, Oregon contact@wilsonmarketingco.com