Making complex software feel like a breeze.
Our friends at StruCalc are the heavy hitters in structural engineering software across North America. They had a great product suite, but their website wasn’t keeping up with their growth. It felt a little “old school,” making it harder than it should be for architects and engineers to find, trial, and buy the tools they need. They came to us to help them step into their new era as a modern, professional-grade SaaS platform.
How we helped StruCalc trade a dated site for a high-performance SaaS platform that engineers actually enjoy using.
Client
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StruCalc
Impact area
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Structural Engineering Design Software
Work
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SEO, Website Development, Marketing Campaigns, Content
Key objective
We knew we couldn't just make it "look pretty"
—it had to be as precise as the calculations the software performs.
We focused on the user experience first, cleaning up the navigation so people could find specific modules without a map.
We built out sticky trial prompts (so the “try it free” button is always handy) and simplified their pricing page so it didn’t feel like a math problem. Behind the scenes, we tightened up the SEO and made sure the whole thing was lightning-fast on mobile. We kept the aesthetic clean and technical—exactly the way an engineering audience likes it.
Founded in
0
Location
salem
Colleagues
0
Revenue generated